Writing copy is hard work. Just ask anyone who ever gave it a go. So why do I spend so many of my waking hours doing what I do — with a passion that borders on the fanatical? Maybe it’s because I’m hooked on the challenge of filling a blank page with a few well-chosen words. Or the satisfaction I get when a client responds to my copy with an understated response like “OMG, I love it!” I do know that I maintain my unabashed enthusiasm for writing ads, brochures, emails, banners, websites, and videos that move people to buy my clients’ lifesaving medical equipment. Embrace their technologies. Drink their wine. And wear their shoes. I love teaming up with designers, art directors, and clients to create the kind of work you see here on this site. Thanks for visiting.